Maker and Creative Services digital strategy support
- Personal website content design on your favorite platform. Read more on why all businesses need a website.
- e-Commerce site strategy & management
- Digital content & strategy: Social media calendar automation
- Email and text blast copy & strategy using your choice of platform.
- Product and service descriptions
- Refund, return, no-show policies
- Industry research
- Boost website traffic and engagement: SEO audits and optimizations, link building, blog posts, etc.
- A/B testing for campaigns: improve your results
Uniquely qualified to help Makers, Stylists, Tattoo Artists
- My background is in the salon industry, and I have been a maker for many years, including Locust + Ash grooming products. I know how hard it is to juggle doing creative work and promoting your business.
- I have designed my own e-commerce sites and marketing campaigns to attract and retain customers.
- I've developed content strategies and consulted on existing website designs. I can help with what you already have in place.
- Do you use Canva, Phonto, Font Candy? All great, but what about copyrighted images? Do you use a watermark on your images?
- Automation & analytics: Hootsuite vs. Sprout. Later vs. Preview. Ow.ly vs Bit.ly. Do you have an opinion? Do you remember Klout? I do.
The Deep Dive on my skills
- Even though I'm a "creative," I geek out over numbers and data: CTR, SEO,CRO, keywords, A/B testing, testing audience engagement, hashtag strategy, etc. Analytics are solid feedback, and invaluable to our strategy. My ideas will be based on data so we get the results you want.
- Experience with multiple website builder platforms. We can set you up on your favorite, but we're GoDaddy pros.
- Buying and selling on Etsy since 2006. I opened a brick and mortar shop, Smitten, dedicated to handmade and vintage items, in 2007.
- Selling with Amazon Handmade and their seller guidelines and return policies. Mine was one the first shops launched when Amazon opened the handmade bath and body category. I have been selling on Amazon regularly since 2013, and Amazon Handmade since 2017.
- Domain buying, hosting, and mapping.
- Custom short links, SMS/MMS marketing (text blasts), Constant Contact, MailChimp, and Klaviyo. We can reach your audience everywhere and find out where it's most effective.
